REAL ESTATE MARKETING
The Blog of Digital Real Estate
How to use ChatGPT to boost your agency
chatgpt for an agency Save time right from prospecting: scripts, targeting and follow-ups In an agency, prospecting is often the most time-consuming activity… and the most irregular. The idea is not to replace the human, but to turn ChatGPT into
The 10 factors that influence the visibility of your ads
ad visibility 1) The quality of the information (title, description, completed fields) The primary cause of an ad underperforming is rarely due to bad luck: it is often a problem of incomplete or inaccurate content. Platforms and the
How to present a new real estate development on the web
presentation of a new-build property program Structuring a program page that converts On the web, a program page isn’t a PDF brochure put online: it’s a decision journey. Your goal is simple: help a prospect to
Why real estate APIs simplify your work
real estate API Why real estate APIs simplify your day-to-day work real estate API — Real estate teams don’t need yet another tool that promises everything. They need smoothness: less re-entry, fewer errors, less friction between
The best newsletter ideas for real estate agencies
real estate agency newsletter 1) The ultra-targeted new listings alert (and not a catalog) A high-performing newsletter should not look like a classifieds portal sent out in bulk. The winning idea is to finely segment your database (property type, budget, areas, project,
Programmatic marketing for real estate: how does it work?
programmatic real estate marketing Why real estate has shifted to programmatic: a matter of pace and precision In real estate, everything moves fast: a property sells, a listing comes in, a viewing gets scheduled, a new development opens its
How to improve the SEO of a new development
SEO for new developments Align the SEO strategy with the buying journey for a new development A new development doesn’t sell like an existing property: the internet user often goes through a discovery phase (neighborhood, city, quality of life), then
The importance of SSL certificates for agencies
SSL certificate for agencies Online trust: a daily commercial challenge for agencies An agency lives on relationships. And today, that relationship almost always starts online: getting in touch via a form, requesting a valuation,
How to secure your real estate agency website
secure real estate agency website Map your real risks (and not the trendy ones) A real estate agency website brings together particularly sensitive data and uses: valuation forms, appointment bookings, extranet accounts, file exports, gateways with a
Why invest in a custom real estate website
custom real estate website A commercial lever that turns traffic into listings When your goal is to capture sellers, convince landlords, or generate truly qualified buyers, the difference rarely comes down to having a
How to reduce unqualified calls thanks to the web
reduce unqualified calls: it’s often less a matter of answering better than a matter of filtering better upstream. The web can become your best phone switchboard, provided you structure your pages, your forms, your content and your
The future of virtual real estate tours
real estate virtual tours A lasting shift: remote viewing becomes a buying reflex real estate virtual tours — Habits have changed: the internet user no longer only prepares for a viewing, they pre-select, compare, eliminate, then only agree to travel
How to analyze local real estate competition
local real estate competition analysis Start from the field: precisely map your competitive area Before opening a spreadsheet or looking at listings online, start with a simple reality: competition is never the entire city, but a
Brand strategy for real estate agencies: what to do?
real estate agency branding Set a brand platform that fits the field (and your market) If your agency wants to be chosen, not just found, it all starts with a clear brand platform. The goal isn’t to look pretty, but
Usefulness of electronic signature in real estate
real estate electronic signature Speed up transactions without losing rigor In real estate, timing is often decisive: an offer can fall through, financing can be released (or get complicated), a seller can change their mind, or a competitor can step in. The signature
How AI can write your real estate listings automatically
automatic writing of real estate listings Save time without sacrificing quality: what AI really changes In an agency, the time spent writing (and especially rewriting) a listing is rarely the time that creates the most value.
Why developers must digitize their communication
digital communication for real estate developers A more demanding market: the customer journey has moved online Developers no longer operate in an environment where local awareness and a few paper media are enough to fill a development. Today, the majority of
Real estate blog: the topics that attract the most prospects
real estate blog ideas Why do some topics generate far more prospects than others A high-performing real estate blog doesn’t just drive traffic. It attracts readers who have a concrete project (sell, buy, rent, invest) and who
How to improve the SEO of your real estate listings
real estate listings SEO Target search intent right from writing the listing A listing that ranks well isn’t necessarily the longest or the most salesy: it’s the one that answers most precisely what the internet user wants
Real estate marketing: how to attract qualified sellers
attract real estate sellers Attracting qualified sellers: the real battle happens before the first appointment The problem isn’t generating more seller contacts: it’s getting serious inquiries, at the right time, from owners who are truly
The role of schema.org microdata in real estate
schema org real estate microdata Why microdata matters when you sell, rent, and capture leads In real estate, the pages that perform aren’t only the ones that are pretty or fast. They’re the ones that make information readable to
How a well-built real estate website improves your exclusive listings
exclusive listings real estate A well-built real estate website is your best argument even before the first visit When an owner hesitates between several agencies, they rarely compare your working methods in detail. They mainly compare what they perceive of
Real estate web trends
real estate web trends A faster, more streamlined, more profitable real estate web Online competition is no longer won with a brochure website and a few listings pulled from a business software. The players who gain an advantage are those who
How to create a property sheet optimized for SEO
seo product sheet Start from search intent rather than describing an item A truly high-performing SEO sheet doesn’t just list features. It answers a specific intent: compare, feel reassured, check compatibility,
Chatbots for real estate agencies: advantages and limitations
chatbot for real estate agency Why real estate agencies are equipping themselves (and why now) Real estate prospects no longer wait. They compare, contact several agencies, ask questions late at night, and want immediate answers about a property, a neighborhood, a budget,
Automating repetitive tasks in a real estate agency
real estate agency automation Save time where it’s really being lost: invisible repetitions In an agency, small tasks add up until they saturate the days: re-entering information between software tools, following up with prospects, sending the same documents
The best analytics tools for real estate agencies
tools for real estate agencies Why analytics (really) saves time and wins mandates In an agency, analytics isn’t a nice-to-have reserved for big networks: it’s a direct lever for sales productivity. Teams juggle between data entry
Why your real estate website must load in under 2 seconds
real estate website speed: if your site takes more than 2 seconds to load, you lose leads before they’ve even seen a listing, a form, or a phone number. In real estate, every visit counts, because the internet user
How to use retargeting to reach potential buyers
retargeting potential buyers Why retargeting is decisive when the intent is already there A potential buyer almost never makes a decision in a single visit. They compare, they check with their bank, they talk about it with people around them, they hesitate between
Meta Ads to sell your properties: detailed strategy
sell with Meta Ads Objective: get listings and qualified buyers, not just clicks To sell a property via Meta (Facebook/Instagram), the challenge isn’t to buy visibility: it’s to orchestrate a complete strategy that converts
Google Ads advertising for real estate agencies: complete guide
google ads real estate agency Why invest in Google Ads when you sell and appraise properties If your objective is to capture sellers (appraisals) and buyers (viewing requests) at the precise moment they’re looking for a solution,
The 20 marketing KPIs to track for your agency
marketing kpi agency Why these 20 KPIs are essential to managing an agency When you run an agency (real estate or not), marketing is often a mix of channels (website, portals, social networks, emailing, advertising, content). The problem isn’t
Why blog for a real estate agency
blog for real estate agency Being found at the right moment: blogging as a magnet for qualified prospects A real estate agency doesn’t just need visibility: it needs to be visible at the precise moment when a seller hesitates to
Instagram Reels: how to showcase your real estate properties
instagram reels real estate Capture attention from the first second: the golden rule for selling a property on video On Reels, you don’t have 30 seconds to convince: you have 1 to 2 seconds to avoid the swipe. Your
TikTok for real estate: opportunity or waste of time?
tiktok real estate Opportunity or waste of time: the real question isn’t TikTok, but your strategy In real estate, every hour invested must produce a measurable effect: visibility, trust, qualified leads, listings, viewings. TikTok disrupts this logic because
The most effective social networks for a real estate agency
real estate social networks: for an agency, the question is no longer should you go there?, but where to focus your efforts to generate listings and qualified leads. Choose the right networks rather than being everywhere Many agencies
How to automate the management of your real estate leads
real estate lead management: the topic is central for any agency that wants to generate more listings, better qualify its prospects, and stop letting opportunities slip away. Automation isn’t a gimmick, it’s a concrete lever to transform your flows
Real estate CRM: which one to choose for your agency?
real estate CRM agency Why choosing your software determines the agency’s performance real estate CRM agency — For an agency, the right tool is no longer just used to manage a contact database. It directly impacts your number
How AI helps estimate a property’s value accurately
AI property value estimate Why AI brings a leap in accuracy to property valuation The arrival of artificial intelligence in real estate is profoundly changing the way a home or commercial premises is evaluated. Where we used to rely mainly on
The 10 essential features of a modern real estate website
features of modern and high-performing real estate websites have become a decisive lever for securing mandates, generating qualified leads, and offering a smooth experience for both buyers and sellers. In an ultra-competitive market, a simple listing catalog is no longer enough
Why real estate developers must invest in digital marketing
real estate developers digital marketing: in a market where margins are tightening, construction costs are exploding, and sales timelines are getting longer, ignoring digital literally means leaving sales on the table. Today, your buyers
Local SEO for real estate: how to dominate your city
local SEO real estate: how to dominate your city and become the reference in your sector, whether you’re an independent agent, a network, or a neighborhood agency. Understand the stakes: competing on streets, not across all of Google On the web,
The role of customer reviews in a real estate agency’s visibility
real estate customer reviews: they directly influence an agency’s visibility, credibility, and business growth. Today, an individual looking to sell, buy, or rent almost systematically starts by typing a brand’s name on Google, then
Creating a virtual tour: the benefits for agencies
virtual tour creation A strategic lever for modern real estate agencies For a real estate agency, creating a virtual tour is no longer just a marketing bonus: it’s a true lever for commercial differentiation, productivity, and brand image.
Real estate video: an essential tool to sell faster
real estate video sales Why video has become essential to sell faster real estate video sales — In an ultra-competitive real estate market, listings look alike, portals are overflowing with offers, and buyers’ attention is fragmented. Those who come out on top
Real estate photos: why quality influences ranking
real estate photos SEO and the performance of your online listings are now inseparable: the way you produce, optimize, and integrate your visuals directly influences your visibility on Google, on portals, and on your own site. Why
How to create a real estate landing page that converts
real estate landing page: you may already have several online… but how many truly turn your visitors into tour requests, calls, or completed forms? In a market where each qualified lead can represent several thousand euros of
Real estate lead generation: the techniques that really work
real estate lead generation: in a saturated market, approximate methods are no longer enough. Between listing portals, social networks and traditional canvassing, it becomes difficult to identify what really brings in qualified, regular contacts, and above all those that can be converted into mandates. Structuring
Artificial intelligence: how AI is transforming the job of real estate agent
AI real estate agent: the duo is already a reality in the field. In many agencies, prospecting, valuation, ad writing or even lead management now rely on algorithms, virtual assistants and tools
The best content strategies to boost a real estate agency’s visibility
real estate agency content strategies – to stand out in a saturated market, it’s no longer enough to post listings on portals. What really makes the difference today is your ability to produce useful, regular content and
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