How to use ChatGPT to boost your agency

chatgpt for an agency

Save time from the prospecting stage: scripts, targeting, and follow-ups

In an agency, prospecting is often the most time-consuming activity… and the most irregular. The idea isn’t to replace humans, but to turn ChatGPT into a copilot: it prepares, structures, rephrases, and saves you hours on repetitive tasks, while leaving your teams the decisive role (advice, negotiation, relationship).

Concretely, you can ask ChatGPT to produce: call scripts tailored to each profile type (busy seller, landlord owner, estate/succession, investor), multichannel follow-up sequences (email + SMS + voicemail message), LinkedIn message hooks, or even ready-to-use objections/answers based on your positioning (fees, exclusive mandate, valuation, timelines).

The best lever is to provide the tool with your context: areas, property types, regulatory constraints, value proposition, tone, and examples of conversations that already work. From there, ChatGPT can create variations, test several angles (urgency, social proof, education) and above all standardize your sales practices. To go further on sales-side usage, you can take inspiration from How ChatGPT can help salespeople become …, then adapt the methods to your local market.

Industrialize the production of content that brings in leads

If your agency publishes when it has time, you’re at the mercy of the calendar. ChatGPT makes it possible to move from artisanal production to managed production: you define formats, a cadence, an editorial angle, and the tool helps you keep up without sacrificing quality (provided you incorporate your expertise and proofread).

Examples of high-impact content: educational articles (sell vs rent, prepare for a viewing, renovate to sell better), local guides (neighborhoods, schools, transport, attractiveness), seller/buyer FAQs, checklists, video scripts, social media carousels, and mini market studies. A good practice: turn a single idea into a multi-format pack (article + 3 posts + 1 email + 1 Reels script). ChatGPT excels at this repurposing approach.

Another very profitable use: optimize your listings. You can request multiple versions depending on the target (family, first-time buyer, investor), or a local SEO version including contextual elements and real benefits. If you’re looking to understand what makes a listing more visible and therefore more effective, incorporate these criteria into your prompts after reading The 10 factors that influence the visibility of your ads.

Strengthen your brand image with a consistent editorial line

Many agencies communicate on the fly: a listing here, a valuation there, a post when a property is sold. Result: your brand says nothing distinctive. ChatGPT can help you formalize a brand platform: values, tone, key messages, promises, and proof points (method, process, tools, support).

From this base, you can derive simple rules: preferred vocabulary, text length, style (educational, premium, direct), boundaries (promises to avoid), and templates (new listing post, sold post, advice post, viewing story, etc.). This consistency has two effects: it makes your agency memorable, and it speeds up your production (less hesitation, fewer back-and-forths).

Create more convincing landing pages and new development program pages

If you do new builds (or if you market developments), the quality of the online presentation is decisive. ChatGPT can help you structure a page that converts: a benefit-driven hook, arguments by profile (investor, primary residence), key information (location, amenities/features, tax, financing), FAQ, and well-placed calls to action.

A good method is to ask ChatGPT for an outline and then enrich it with your concrete elements: plans, features, constraints, strengths of the area, and frequent objections. You can also generate A/B variants (2 hooks, 2 section orders, 2 tones), then measure what converts best.

If you want a proven structure to showcase a project and avoid omissions, use this resource as a reference and inject it into your prompts: How to present a new real estate development on the web.

Improve the customer relationship: responsiveness, clarity, and follow-up without losing the human touch

Responding quickly isn’t enough: you have to respond correctly, clearly, and with a reassuring tone. ChatGPT can assist your teams with: template responses (but customizable) to common requests, rephrasing of delicate messages, viewing reports, summaries of key points after a call, or follow-up emails after a valuation.

The goal: reduce gray areas and limit friction. For example, after a viewing, you can ask ChatGPT to produce: (1) a seller message that summarizes the feedback, (2) a buyer message that clarifies the next steps, (3) a list of internal actions (documents to collect, legal points, follow-ups). Your team keeps the final say, but they start from an already structured draft.

To frame this use around a service and customer experience angle, take inspiration from How to use Chatgpt for customer relations? – Sells and turn best practices into an internal process (templates + rules + validation).

Boost your newsletters: ideas, local angles, and segmentation

The newsletter remains a powerful channel… provided you don’t send generic messages. ChatGPT can generate sending calendars (monthly, bimonthly), suggest local editorial angles (neighborhood life, trends, market insights), and adapt the same content for different audiences: lukewarm sellers, hot sellers, landlords, buyers actively searching, former clients.

The key point is segmentation: the more specific your message is, the better it performs. With ChatGPT, you can create short and long versions, multiple email subject lines (without falling into clickbait), and tailored CTAs (valuation, property alerts, appointment, PDF guide). To never run out of ideas and stay aligned with an agency’s needs, you can rely on The best newsletter ideas for real estate agencies, then ask ChatGPT to turn it into a 12-month plan tailored to your area.

Connect ChatGPT to your tools: data, APIs, and automations

ChatGPT becomes much more useful when it draws on your data: property catalog, request history, recurring questions, legal templates, internal processes. Without even building a complicated system, you can already centralize core resources: an agency FAQ, templates, an objection library, checklists by stage (valuation, mandate, viewings, offer, preliminary contract).

Then, you can move toward more advanced scenarios: assisted generation of descriptions from fields (square footage, rooms, energy rating, strengths), responses to incoming inquiries guided by rules, or pre-filling summaries for your CRM. In real estate, connectors and data flows are often the key to avoiding double entry and improving information reliability. If you want to understand how to structure these exchanges and why it truly simplifies day-to-day work, check out Why real estate APIs simplify your work.

Accelerate your campaigns: from brief to creation (without losing control)

Whether you run local advertising, retargeting campaigns, or one-off actions (open house, free valuation, new development), ChatGPT can help you move faster from brief to execution: creative angles, headline variants, ad copy, channel-specific adaptations (Google, Meta, email, landing page), and even an A/B test plan.

The most effective method: first ask ChatGPT for a list of hypotheses (e.g., 10 angles), then select 2 to 3 directions and have it produce variants. Finally, you apply your constraints (regulations, allowed promises, required mentions, brand tone) and you validate manually. This helps you avoid the trap of pretty but empty text and you keep the agency’s DNA.

If you want to tie your campaigns into more advanced media buying mechanics, and understand the logic behind automating audiences and placements, this resource is a solid reference point: Programmatic marketing in real estate: how does it work.

Set up a usage framework: quality, compliance, and confidentiality

To boost your agency sustainably, the challenge isn’t only to go faster, but to do it more cleanly. Define a simple framework: which information is prohibited (sensitive personal data, confidential documents), which validations are mandatory (legal, commercial promises), and which deliverables must be reviewed (listings, sensitive emails, regulated content).

Also create a writing style guide: terms to avoid, tone, level of caution, standard structure for a listing, and transparency rules (e.g., do not invent missing information). Finally, standardize your prompts: a small internal guide with 10 key prompts (prospecting, listing, seller email, buyer follow-up, video script, FAQ, etc.) can be enough to harmonize practices.

To complete your toolbox with cross-functional methods applicable to a company’s day-to-day (organization, communication, productivity), you can read How to Use ChatGPT in Business? | 11 Methods and extract from it a checklist tailored to your team.

Train the team: concrete use cases, not tool training

Adoption often fails for a simple reason: people are trained on the tool, not on the situations. Do the opposite. Take 5 real cases: (1) respond to an estimate request, (2) follow up with a seller without a mandate, (3) improve a low-visibility listing, (4) prepare a buyer appointment, (5) write a local newsletter. For each case, build a model prompt, define what must be provided as input, then require a final review and validation.

Then measure the impact: time saved, response rate, appointment rate, estimate → mandate conversion rate, average time on market, email performance (opens, clicks). ChatGPT becomes a management lever when it’s tied to indicators, not when it remains a gadget.

7-day action plan to get visible results

Day 1: create 10 standard prompts (prospecting, listing, follow-up, call summary, report).
Day 2: define a charter (tone, prohibitions, review rules).
Day 3: produce 4 evergreen pieces of content + 12 local post ideas.
Day 4: revamp 10 listings with a common structure and target-specific variants.
Day 5: set up 2 follow-up sequences (seller + buyer).
Day 6: create a segmented newsletter template (minimum 2 audiences).
Day 7: choose 3 KPIs, measure, iterate, and lock in the process.

Go further: identify your growth priorities (and your friction points)

ChatGPT can amplify what is already well-structured, but it also reveals weaknesses: pages that don’t convert, content that isn’t very differentiating, confusing prospect journeys, lack of proof, or inconsistent messaging. Before scaling up, it’s often useful to know where to focus your efforts to get the biggest leverage effect.

If you want a clear foundation to prioritize your actions (content, SEO, conversion, page performance, journeys), you can Take advantage of an analysis of your current site in order to align your ChatGPT uses with concrete and measurable objectives.