REAL ESTATE MARKETING
Google Ads campaign for real estate agency
ROI-focused campaigns
Every euro invested is optimized to maximize your return on investment.
We combine local strategy, fine segmentation and continuous A/B testing to guarantee measurable and sustainable performance.
- 100 % customized to your local market
- Focused on generating mandates and seller leads
- Managed by Google Ads experts
- Monitored and adjusted every week for maximum ROI
- Ongoing budget and keyword optimization advice
Sponsored Google Ads SEA campaign for Real Estate Agency
How our Google Ads campaigns grow your visibility
A team of Google Ads certified experts
Sponsored Google and Meta (Facebook/Instagram) campaigns make it possible to reach your future clients at the right time, where they are looking for a property or want to sell.
We analyze your catchment areas, create tailor-made ads, and optimize your presence across all strategic channels.
Our team, specialized in real estate digital marketing, manages several million euros in advertising budgets each year.
We work hand in hand with your agency to define the right messages, the right keywords, and the right audiences.
Google Ads advertising service for real estate
What our Google Ads & Social Ads support includes
Our campaigns are not limited to creating ads.
They are based on a complete, measurable and scalable strategy, designed to grow the awareness and profitability of your real estate agency.
Here are the pillars of our support.
Before any campaign goes live, we carry out a complete audit of your digital ecosystem :
Analysis of your existing advertising campaigns (if applicable), your keywords, your click-through rates (CTR) and your costs per acquisition (CPA).
Study of your website, of your landing pages and your forms to identify friction points.
Competitive benchmarking: we analyze the online presence of competing local agencies in order to determine untapped opportunities in your market (geographical areas, types of properties, seller listings, etc.).
Definition of specific advertising objectives : generation of mandates, inbound calls, valuation requests, appointment bookings, or agency awareness.
This audit allows us to build a tailor-made strategy, centered on your area of influence, your client typologies and your brand image.
We design and manage your advertising campaigns from A to Z, ensuring that every click serves a clear objective.
Our methodology includes:
Writing impactful, local ads, incorporating the right real estate keywords, effective calls to action and optimized extensions (phone, location, sitelink).
Visual creation for Display, YouTube and Social Ads campaigns: banners, animated visuals, promotional videos and formats adapted to each platform.
Precise campaign structuring : by city, neighborhood, property typology, or customer segment (sellers, buyers, investors).
Continuous optimization of bids, budget and targeting based on observed performance.
Controlled learning phase : we follow the data from Google’s machine learning and adjust the settings in real time to speed up conversions.
Our team steps in every week to fine-tune the settings, remove irrelevant clicks, test new messages and maximize your return on investment (ROI).
One of the major advantages of Google Ads and Meta Ads lies in the ability to reach the right audience, in the right place and at the right time.
We set up your campaigns to focus your investments on the most profitable areas and profiles:
Ultra-local geographic targeting : by neighborhood, district, ZIP code or radius around your agency.
Demographic and behavioral targeting : age, interests, life situation (families, first-time buyers, investors, expats, etc.).
Contextual targeting : delivery of your ads on sites, videos and content related to real estate.
Custom delivery hours and days : we adapt the visibility of your ads according to the times when your prospects are most active.
This segmentation work helps to reduce unnecessary advertising costs and to obtain more qualified leads that are closer to conversion (valuation request, call, appointment).
Transparency is at the heart of our approach.
Each month, you receive a clear, comprehensive report, including:
The key performance indicators (KPIs) : impressions, clicks, conversions, cost per lead, conversion rate.
A qualitative analysis of the best-performing keywords, audiences, and areas.
Des strategic recommendations to keep improving your results (new formats, budget adjustments, additional targeting).
A tracking of real conversions via tags installed on your site (clicks on phone number, forms submitted, valuation requests, visits to key pages).
We continuously optimize your campaign, based on concrete data from your market.
This tracking helps ensure a continuous improvement in ROI and to guarantee that every euro invested generates value for your agency.
Real estate Google Ads expertise
Our strengths
Local real estate expertise
We understand the challenges faced by agencies, developers, and agents.
Personalized weekly tracking
Each account is monitored and adjusted manually.
Measurable results
Click-through rates, conversions and calls tracked in real time.
“Numerique PPC service is light years ahead of the competition because of their intelligent, specialized and courteous account managers.”
Director of Marketing
The numbers
Google Ads in a few numbers
80%
In market share for Google Ads in online advertising across all platforms combined*
(*sources: demandstage.com)
63%
Of WEB users have clicked at least once on a Google Ads ad
9.2%
In average click-through rate for real estate-themed ads on Google Ads
FAQ
FAQ — Google Ads campaigns for a real estate agency
A Google Ads campaign (formerly Google AdWords) is a targeted online advertisement shown on the Google search engine and its partners.
It allows your real estate agency to immediately rank at the top of search results, on specific keywords such as:
“Real estate agency in [your city]”, “Apartment valuation [neighborhood]”, “Buy house [region]”, etc.
Unlike organic search (SEO) which works over the long term, Google Ads offers instant visibility.
You only pay when a user clicks on your ad — this is the “pay-per-click” (PPC) principle.
A well-configured Google Ads campaign allows you to:
Target people who are truly actively searching (sellers, buyers, landlords, investors); ;
Define a precise geographic area, for example a 10 km radius around your agency; ;
Tailor your ads to each objective : attract new listings, promote properties for sale, or generate calls; ;
Measure and continuously optimize results, to focus the budget on what converts best.
We manage campaigns Search (text ads), Display (banners), YouTube (video) and Social Ads (Facebook / Instagram).
We manage all of the highest-performing advertising channels for the real estate sector.
Each type of campaign meets a specific objective: generate seller leads, attract buyers or increase your agency’s brand awareness.
Google Search campaigns (text ads)
These are the ads that appear at the top of the Google page when someone is actively searching for a real estate service.
They appear above the organic results, under the “Ad” label.
Example: Real estate agency in Annecy, Home valuation Lyon 7, Apartment for sale Toulouse city center.
💡 Why it’s effective:
You reach prospects at the exact moment they express a real need.
You only pay when an Internet user clicks on your ad.
Ideal for capturing sellers looking for an appraisal or targeted buyers in your area.
We write impactful ads and select the most profitable keywords to maximize your return on investment (ROI).
Display campaigns (visual banners)
Display campaigns show your advertising banners on Google's partner sites, such as Le Figaro, SeLoger, BFM, or even Gmail.
They make it possible to build your brand awareness and to stay visible to Internet users who have already visited your site.
💡 Why it’s effective:
An excellent tool for remarketing (re-engaging visitors who haven't contacted you yet).
Allows you to maintain your brand's presence over the long term.
Strengthens credibility and local recognition for your agency.
Display campaigns perfectly complement organic search and Search ads, for omnipresent visibility.
YouTube Ads campaigns (advertising videos)
YouTube is the second most used search engine in the world.
YouTube campaigns allow you to show your videos (agency presentation, virtual tour, customer testimonials, etc.) before or during other videos.
💡 Why it’s effective:
An immersive format that creates a strong emotional connection with your audience.
Ideal for showcasing your expertise and your team.
Very powerful for new program launches or local awareness campaigns.
We create and set up your video ads to reach the right people (age, interests, location, search behavior).
Social Ads campaigns (Facebook / Instagram)
The social networks have become essential in real estate communication.
Social Ads campaigns make it possible to broadcast your property listings or your agency services directly in users’ news feeds.
💡 Why it’s effective:
Ultra-precise targeting (age, neighborhood, behavior, purchase intent).
Generates qualified leads thanks to integrated forms (“Request an appraisal”, “Book an appointment”).
Promotes digital word-of-mouth and local awareness.
Social Ads campaigns are often complementary to Google Ads : they reinforce recall and multiply touchpoints with your prospects.
The first conversions (calls, forms, online valuations…) generally appear within a few days after the campaign is launched.
Any new campaign first goes through a learning phase, during which Google’s algorithm — thanks to machine learning — analyzes user behavior and refines ad delivery.
This step allows the system to understand who clicks, when and why, in order to show your ads at the right time and to the right audience.
Once this phase has stabilized, our team intervenes manually to:
Continuously optimize keywords and ads, so that they remain perfectly aligned with your real estate sector, your properties, and your objectives (mandates, sales, local awareness).
Adjust bids and geographic targeting to maximize profitability.
Analyze visitor behavior after the click to identify the best-performing ads.
We also set up advanced conversion tags on your site (forms, phone clicks, valuation requests, appointment bookings…) to accurately track the journey of each contact.
This data allows us to measure the real cost per lead, to identify the most profitable channels and to optimize every euro invested for lasting performance.
In other words, our campaigns don’t just generate traffic:
they turn your visitors into qualified leads, tracked, measured, and analyzed.
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