SEO & Real Estate Optimization

Site analysis

We always start with an SEO audit dedicated to real estate, which allows us to get a clear view of your site’s current situation. This audit covers the technical aspect (loading speed, site structure, mobile compatibility), the analysis of strategic keywords for your sector (transactions, rentals, property management, real estate valuation, condo management…), as well as a local competitive study. The goal is to know exactly where you stand compared to your competitors and which concrete actions will allow you to surpass them.

On-site optimizations

A real estate website must be fast, smooth, and secure to appeal to Google and offer an optimal experience to your visitors. We optimize your site by fixing technical errors, improving loading speed, ensuring perfect mobile compatibility, and strengthening security. We also work on the SEO structure of your pages (tags, URLs, internal linking), so that each listing, each service, and each piece of content from your agency is properly indexed and visible on Google.

Google My Business

Local visibility is crucial for a real estate agency: your future clients often search for “real estate agency + city” or “home valuation + neighborhood”. We optimize your presence on Google Maps and Google Business Profile by highlighting your contact details, hours, selected customer reviews, and services. Thanks to an effective local strategy, you have the recipe to appear among the top results for nearby searches and become the go-to agency in your geographic area.

Link building

Ranking well on Google doesn’t depend only on your site: other sites also need to talk about you. This is what’s called link building or a netlinking strategy.

We develop an online brand awareness strategy for your real estate agency that strengthens your credibility in Google’s eyes. Specifically, this involves obtaining quality links from relevant and recognized sites in the fields of real estate, housing, construction, and local media.

This approach allows you to:

• Sustainably improve your SEO rankings on your strategic keywords (e.g., “real estate agency + city”, “home appraisal”, “apartment rental + neighborhood”).

• Increase Google’s trust in your site, making it more legitimate compared with your competitors.

• Develop your local and national visibility, by appearing on leading real estate platforms and directories.

• Get more qualified traffic, because these links also bring interested visitors directly to your site.

Real estate blogging

Content is the key to lasting SEO. We create and optimize your strategic pages: “agency” pages for each of your locations, “services” pages (free appraisal, sales, rental management, co-ownership management, seasonal rentals), as well as your listing pages so they rank better on Google. We also write blog posts and helpful guides for your clients (for example: “How to successfully sell your apartment”, “Rental taxation”, “Why use an agency to rent out your property”). This relevant content naturally attracts qualified visitors and improves your agency’s credibility.

Track performance

SEO is not a one-off task but an ongoing strategy. That’s why we provide you with a detailed dashboard and regular reports that allow you to track changes in your Google rankings, generated traffic, and the number of leads obtained thanks to SEO. You always know how many appraisal requests, appointments, and buyer or tenant inquiries come from your site. This transparent tracking helps you concretely measure the return on investment of your digital strategy.